Spotlight – HelloCath

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HelloCath Chooses Blundens

Antoinette Honegan, Founder and the brain behind HelloCath, is a registered nurse (who also trained as a midwife) with over a decade in healthcare working across the NHS landscape.

Antoinette’s journey towards founding HelloCath was shaped by her success in securing a de minimis grant from Innovate UK. With this funding, she developed and delivered a multilingual childbirth education pilot that connected expectant mothers with healthcare practitioners through on-demand video content. By lowering barriers to accessible, multilingual health education, the project highlighted the critical need for user-centred, inclusive healthcare solutions.

 

"..to empower women aged 20 to 45 by normalising conversations, creating community-driven products, and aligning bladder health with broader wellness and lifestyle experiences."

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HelloCath

Building on this foundation, Antoinette launched HelloCath to address another overlooked area of women’s health: bladder health. In the UK, 1 in 3 women experience bladder issues, yet stigma often keeps the conversation in the shadows. At HelloCath, the mission is clear — to empower women aged 20 to 45 by normalising conversations, creating community-driven products, and aligning bladder health with broader wellness and lifestyle experiences.

With support on licensing, website development and automation strategies, HelloCath is positioned to lead a new conversation around wellness — one where confidence, education, and innovation remove the shame around bladder health. Winning further recognition from Innovate UK through UKRI funding marks an exciting step forward as HelloCath builds a future where women can live on their own terms.

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Highly Recommended

I can’t recommend these guys enough. I’ve collaborated on many projects with Gary and his team. Their delivery, cadence and knowledge are the best I’ve come across.

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Mark Boulter

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Unparalleled

Gary’s attention to detail is unparalleled. I’ve worked on multiple projects with the team, every time the outcome is outstanding and exactly to spec.

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Alex Booth-Lowe

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It’s clear to see Blundens is modelled on a human-centred approach that delivers meaningful value. The project they delivered for me will absolutely do that. 

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